Prominent placement on search result pages is guaranteed with Yahoo! Search Marketing - the world’s leader in Sponsored Search. It's the smartest and most cost effective way to sell your products / services online - you pay only when potential customers click through to your site!

Independent research shows that advertisers receive the highest ROI (Return On Investment) using Sponsored Search when compared to any other form of online advertising. Focus on popular searches in your business sector and you can get your site listed on pages where potential customers are already actively seeking the products / services you are selling

Yahoo! Search Marketing gets your website listed above the top ranking search results on Yahoo! and other leading web portals & search engines (MSN, AltaVista, Lycos, etc.)

It’s easy to get started. You select the keywords you want to target, then set the price you are willing to pay for each visitor to your site. You can gain even more targeted traffic via Content Match. Content Match maximizes your coverage further by displaying your website’s listing along with relevant articles, product reviews & more, on Yahoo! channels (News, Music, Sport, Games, Finance, Travel, etc.) and a network of other popular, high-quality sites (UK examples include: The Guardian, Financial Times and The Independent websites). You can also choose nationwide advertising or promote only to the audience in a specific area with Geo-Targeting

• Yahoo! Search Marketing: SMART START Guide .pdf

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